Selected Work
I bridge the gap between marketing objectives and engineering reality. Below is a collection of commercial platforms and technical systems built for scale.
Glassers Community Hub
Architected the content hierarchy and engagement loops, ensuring visitors are guided from passive reading to active participation via strategic 'Share Your Experience' funnels.
A centralized digital ecosystem for lens wearers designed to aggregate user stories and foster community engagement through structured content loops.
Impact
Transformed a passive idea into an active digital community, increasing user-generated content submission rates.
David Dunaway: Multi-Channel Brand Platform
Executed a full digital transformation, migrating legacy media into a searchable archive and building a custom checkout flow to recapture margins from third-party retailers.
A comprehensive digital command center for a prolific author, integrating a legacy media archive with a modern direct-to-consumer sales engine.
Impact
Unified fragmented revenue streams (books, media, speaking) into a single high-authority digital headquarters.
The Pete Seeger Digital Archive
Designed a 'Digital Museum' experience, prioritizing long-form readability and logical taxonomy to serve both casual fans and academic researchers.
A legacy preservation project presenting the biography, discography, and activism of Pete Seeger through a meticulously structured digital narrative.
Impact
Modernized 50+ years of historical data into an accessible, educational digital museum for global audiences.
Conference Event Portal
Engineered the attendee acquisition flow, placing strong psychological triggers ('Register Now', 'Donate') at key decision points to reduce bounce rates.
A high-traffic event portal designed to communicate mission urgency, showcase participating organizations, and drive immediate ticket conversions.
Impact
Maximized attendee registration and partner visibility through a high-velocity landing page structure.
John Berger: Authority Infrastructure
Consolidated a large volume of external interviews and publications into a cohesive 'Expert Profile' to streamline press inquiries and speaking requests.
A professional authority platform for a leading climate expert, structured to serve journalists, publishers, and policy-makers.
Impact
Solidified subject-matter authority by creating a searchable, media-rich repository of decades of climate research.
Book Launch: 'Solving the Climate Crisis'
Developed a focused 'Sales Letter' style page that aggregates praise, excerpts, and purchase options to maximize sell-through rates across Amazon and indie bookstores.
A dedicated landing experience for a major book launch, designed to aggregate social proof and route traffic to preferred retailers.
Impact
Reduced friction between 'interest' and 'purchase' by implementing a centralized multi-retailer order hub.